Privacy Notice
WE CAPTURE INFORMATION ABOUT YOU IN ORDER TO IMPROVE YOUR EXPERIENCE WITH MOJO FOOTWEAR.
To help us give you more of what you love, we capture information about you in order to improve your experience with Mojo Footwear.

We are Mojo Footwear, located at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with, and what rights you have about the use of your information.

This notice applies however you provide personal information to us, whether you go online to our websites, contact us via social media, visit our events or stores, enter competitions, engage in research activities, or whether you telephone, email, write to, or text us. If you have any questions or comments about this notice, please send them to info@mojo-footwear.com.

WHAT PERSONAL DATA DO WE COLLECT?
We may collect the following information about you:

• Your name, age/date of birth, gender, and other relevant demographic information

• Your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers), and email address

• Your social media handles

• Purchases and orders made by you

• Your online browsing activities on any of our websites including which items you store in your shopping cart

• Information about the device you use to browse our websites including the IP address and device type

• Your communication and marketing preferences

• Your interests, preferences, feedback, competition and survey responses

• Your location

• Your correspondence and communications with us

• Other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter, or public Facebook page)

This list is not exhaustive, and in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data is collected directly, for example, when you set up an online account on our website or send an email to our Customer Support team. Other personal data is collected indirectly, for example when you browse our websites or undertake online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources. We may anonymize and aggregate personal data for insight and research, but this will not identify anyone.

Our websites are not intended for children, and we do not knowingly collect data relating to children.

HOW WE USE YOUR DATA
General
Mojo Footwear (and trusted partners acting on our behalf) use your personal data:

• To provide goods and services to you

• To make a tailored website available to you

• To manage any accounts you hold with us

• To verify your identity

• For crime and fraud prevention, detection, and related purposes

• With your agreement, to contact you about promotional offers, events, products, and services which we think may interest you

• To show you promotional communications through online media as you browse the web

• For analysis, insight, and research purposes – to better understand your needs and ensure we are giving you what you want

• To identify and contact competition winners

• To enable us to manage customer service interactions with you

• Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute)

Marketing
To ensure you are kept up to date with Mojo Footwear and where you have consented to us doing so, we use personal data for marketing purposes and may send you postal mail, texts, and/or emails to update you on the latest offers and events. We may also show you online media communications through external social media platforms such as Facebook and Instagram and external digital advertisers such as Google.

You have the right to opt-out of receiving promotional communications at any time, by:

• Informing us that you wish to change your marketing preferences by contacting our customer support team at info@mojo-footwear.com

• Making use of the simple “unsubscribe” link in emails or the “STOP” number for texts

This may not stop service messages such as order updates.

Personalization and Automated Decision Making
If you visit any of our websites, you may receive personalized banner advertisements whilst browsing websites of other companies. Any banner advertisements you see will relate to your browsing activity on our website from your computer or other devices.

These advertisements are provided by us via market-leading specialist providers using techniques such as pixels, web beacons, ad tags, mobile identifiers, and ‘cookies’ placed on your computer or other devices. You can remove or disable cookies at any time – see further information on the use of cookies in our Cookie Policy.

We may collect data directly from you, as well as analyze your browsing and purchasing activity online and your responses to marketing communications. The results of this analysis, together with other demographic data, allow us to ensure that we contact you with information on products, services, events, and offers that are tailored and relevant to you. To do so, we use software and other technology for automated decision-making. We may do this to decide what marketing communications are suitable for you, and this activity is based on our legitimate interests to develop and improve our products and services.

SHARING DATA WITH THIRD PARTIES
Our Service Providers and Suppliers
In order to make certain services available to you and to help us better understand your preferences, we have partnered with certain trusted third parties including logistics and marketing service providers. We may need to share your personal information with some of our service partners. We only allow our service providers to handle your personal information when they have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your information to provide services to us and to you, and for no other purposes. We may provide outside companies with aggregated and anonymized information and analytics about our customers, but that would never identify you, and we will never sell or rent your personal information to other organizations for any purposes.

Other Third Parties
We may also share your data with:

• Other companies within our group

• Purchasers, investors, funders, and advisers if we sell our business or assets or restructure whether by merger, re-organization, or otherwise

• Our legal and other professional advisers, including our auditors

• Credit reference agencies where necessary for card payments

• Governmental bodies, regulators, law enforcement agencies, courts/tribunals, and insurers where we are required to do so:

   - To comply with our legal obligations and the administration of justice

   - To exercise our legal rights (for example in court cases)

   - For the prevention, detection, investigation of crime or prosecution of offenders

   - For the protection of our employees and customers

LEGAL BASIS FOR USING DATA
We collect and use customers’ personal data:

• As necessary to perform our contract with you

• As necessary for the pursuit of our legitimate interests

• As necessary for complying with our legal obligations

• Based on your consent

You have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

HOW WE PROTECT YOUR DATA
Our Controls
Mojo Footwear is committed to keeping your personal data safe and secure. Our security measures include:

• Encryption of data

• Regular cybersecurity assessments of all service providers who may handle your personal data

• Regular planning to ensure we are ready to respond to cybersecurity attacks and data security incidents

• Daily penetration testing of systems

• Security controls which protect our IT systems infrastructure and our premises from external attack and unauthorized access

• Internal policies setting out our data security rules for our personnel

• Regular training for our employees

What You Can Do
You should always be cautious when sharing your personal data. No one from our company will ever ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from Mojo Footwear asking you to do so, please ignore it and do not respond.

If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

To enhance your online safety:

• Keep your account passwords private

• Use strong, unique passwords

• Frequently change your passwords

• Avoid using the same password for different online accounts

HOW LONG WE KEEP YOUR DATA
We will not retain your data for longer than necessary for the purposes set out in this Notice. Different retention periods apply for different types of information. We will retain personal data only for as long as required for legal or regulatory reasons or for legitimate organizational purposes.

INTERNATIONAL TRANSFERS OF YOUR DATA
To deliver products and services to you, it is sometimes necessary to share your personal information outside of the European Economic Area (the EEA). These transfers are subject to special rules under data protection laws. If we transfer your personal information outside the EEA, we will ensure the transfer is compliant with data protection law and that all personal data will be secure.

YOUR RIGHTS
You have the following rights:

• The right to be informed

• The right to request access to personal data we hold about you

• The right to ask us to update and correct any out-of-date or incorrect personal data

• The right to object to processing or withdraw consent

• The right to prevent processing that is likely to cause damage or distress

• Rights related to automated decision-making and profiling

• The right to request erasure of your personal data

• The right to data portability

If you wish to exercise any of the above rights, you can contact us at info@mojo-footwear.com or by post to:

Mojo Footwear
71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at Wycliffe House, Water Lane, Wilmslow, SK9 5AF, United Kingdom. Further information is available at https://ico.org.uk.

Mojo Footwear
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom